There have been significant similarities between military science and “business” since ancient times. Every business is a land, and the owner of the business is undoubtedly considered as the king or queen of his land. Every land has a flag, a symbol, its own customs and rituals, even its own race and culture, maybe the people of that land have more devotion to celebrities and scientists and special teachers, it has its own friends, allies and enemies… The territory has the treasury and the ministry of foreign affairs and war and…. All that we have said exists in your business in a tangible or intangible form; so it is not far from the mind if we say that your business is your land and territory, and you are its king or queen, willingly or unwillingly. But what turns a territory into a dream land? A land that residents of other cities and territories dream of living and working in? Discovering and creating the story of your land (your brand) is one of the things that turns your business into a dream land for others (customers, personnel, competitors and ordinary people). Businesses with a story do not sell a product or service, but offer something much more valuable to the customer than their products and services: a unique story.
Let us give an example. What does the Mercedes-Benz automobile factory sell to its customers that a large percentage of the world’s politicians, ambassadors and diplomats use this car to travel, while there are other cars that have the same standards as Benz or higher?
Mercedes-Benz has managed to sell its story to politicians very well.
What is the story of your business? Who should hear this story?
No Comments