Storytelling and identity creation of Edimo brand

Edimo is a project owned by a friend, a project that maybe spent a few months in self-discovery, astrology and branding sessions to reach every layer of its identity or story. Edimo is considered as a young brand but with a fifty-year heritage in the field of leather, which belongs to our young friend and entrepreneur, Behzad Farqani. Behzad decided to launch a different brand with a new approach in the field of leather, along with the family brand with a history of "Azar Honar", and the result of this decision is the Edimo brand. The story of this brand was one of the most interesting and strange stories that was born in Telma.