Naming and identification of Darazi Investment Advisor Co. (Financial institution)

It can be said that choosing a name is one of the most attractive parts of brand identification. In this section, we reach a consensus on a set of names and associations after several sessions of talking with the client and getting to know their mental atmosphere, and finally, the client approaches the final choice based on his personal opinion and the weighting of our team. Darazi brand name and visual identity design project was a part of the brand identity and story design process that has been done so far. We benefitted from experts in cognitive science, branding and astrology to achieve the best output in designing the name and visual identity of this brand.